PHOTOGRAPHER EDUCATION
PHOTOGRAPHER TO PHOTOGRAPHER
I never set out to become an educator.
I was just trying to build a photography business that felt like me.
Over the years, that meant experimenting, creating signature experiences, figuring out what worked, learning from what absolutely did not, and paying attention to the things that made clients come back.
Surf Santa was one of those ideas.
What started as a fun idea for my own family grew into an annual event, a local tradition, a booking frenzy, and eventually a viral sensation.
And somewhere along the way, I realized: I have learned a lot that other photographers could use.
So I’m starting to share it.
THE SIGNATURE SANTA COURSE
You don't need another Santa Mini!! You need an experience.
I have created a 40 page photographer’s playbook based on five years of building Surf Santa to help you create the perfect Santa experience that is uniquely yours and resonates in your area!
Inside, I break down the actual thinking behind the event:
The concept
How to find an idea that feels unexpected, memorable and uniquely yours.
The experience
How to build everything around the photograph, from your Santa and set to the client experience.
The logistics
What happens behind the scenes to actually pull it off.
The business
How to think about pricing, costs, marketing and profitability.
The growth
How an event evolves from a brand new idea into something families come back to every year.
The lessons
What worked, what didn't, what surprised me and what I would do differently.
BE THE FIRST TO KNOW!
JOIN THE LAUNCH LIST